Wholesale Jewelry for Teens
Expanding into wholesale jewelry for kids and teens is a great way to increase your sales. If kids aren’t buying jewelry for themselves, friends and family often purchase jewelry for them as gifts.
Depending on where they live and at what stage they are, the jewelry that teens tend to wear ranges anywhere from more-mature versions of younger children’s items, simple, demure copies of adult jewelry, Indian wedding-type jewelry, or even full-on all over body piercings. There are perennial favorites, seasonal novelties, and items for teenage boys as well as girls. All of these are available from wholesale jewelry websites online. The question is, what will sell well over time, and, can a seller (or anyone!) predict what teens will want?
There are some general guidelines, mostly determined by where in their teen years your buyer is. Cartoon character jewelry can be very popular with the youngest teens, although as they get a little older, manga characters may be preferred. Children just past their pre-teens may want a more adult look, choosing jewelry that is similar to those items their parents wear, but with more color or the addition of a favorite character.
Once kids hit their mid-teens, they start choosing wholesale jewelry that is what they think of as ‘wilder’ than anything their folks would wear. The young women may go for the Indian bridal jewelry look, buying things such as toe rings, hathphool (bracelets with attached rings), or maang tikka (which are worn in the hair, along the part). Young men may decide to sport surfer jewelry – necklaces made of black string or leather, with medallions of dolphins, sharks, skulls, etc.
Older teens in high school and college may develop an interest in body jewelry. Body piercing has maintained its popularity, especially in college towns and cities around the world. Nose, lip, eyebrow, navel, and tongue rings, as well as barbells, ear lobe plugs, and other specialty items continue to fascinate the older teen. Non-piercing versions of these items are also available.
Some jewelry never seems to go out of favor with teens. Mood rings and moonstones are two items that have been popular for decades, and still sell very well. Seasonal jewelry and items related to current trends also tend to catch teenagers’ eyes.
Of course, cultural differences and expectations do influence teens’ purchases of wholesale jewelry. But more and more, a sort of universal teen culture is coalescing around the world, as teens use the internet to communicate online across state, national, and economic boundaries. You can research what current teen trends are by searching social networking sites like Facebook and MySpace. Catch the beginning of a trend, and business can boom!
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Wholesale Jewelry for Pets
If you’ve considered expanding your wholesale jewelry sales in a whole new way, you should consider pet jewelry. People love to spend money on their pets, so why not on jewelry?
Ever since the legendary days of ancient Egypt, when idols of the cat goddess Bast (or Bastet) were worshiped and festooned with necklaces and earrings, people have enjoyed buying and using jewelry for their pets. We may no longer have cat figurines on our home altars, but today there are wholesale jewelry sellers who specialize in adornments for the cats, dogs, and other animals in our lives. Learning about the types of pet jewelry available could lead you to a profitable wholesale or retail business venture that’s also enjoyable and interesting.
One of the most common forms of wholesale jewelry for pets are tags for dog or cat collars. These can be stainless steel, pewter, silver, and even gold. Tags come in an almost infinite variety of shapes, although for canines the dog biscuit shape is the most commonly offered. Practical tags may be engraved with the pet’s name and the owner’s address and phone number, but jewelry tags are something else again. Clever and endearing sayings can be found, such as “Tummy Rub, Please” or “Best Dog on the Block.” Some wholesalers do personalized engraving so, if you come up with a saying or two for a tag of your own, you can order them by the batch – a good way to individualize your business!
Another popular form of wholesale jewelry for Fluffy or Spot is necklaces, a much more fun version of a pet’s collar. A far cry from the stereotypical surfer dog’s necklace of a worn bandanna (still popular among conservative Golden Retrievers and Labradors along California’s coastline), these items can range from expensively sublime to adorably funny. Like tags, they are also available in a wide range of metals, including platinum, and can be plain or adorned with costume jewels and medallions of every description. Do you see cats as truly elegant creatures? Then you should undoubtedly offer pearl necklaces for kitties – double strand, of course!
Jewelry for horses is also available wholesale. These delightful dangles are often made of beads, feathers, leather, and other natural materials, and can be braided into a horse’s mane. These are great for horse trials, rodeos, and cross country riding. Depending on the competition, some rather elegant horse jewelry is allowed at equestrian, dressage, and other shows. Horse lovers represent a strong market where you can find a solid customer base through the right emphasis in your advertising.
Fun and unusual, pet jewelry offers a great creative opportunity and could be just the right specialty for your business!
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Finding Your Niche in Wholesale Jewelry
If you look online, many companies and individuals are operating wholesale jewelry businesses. In a field with so much competition, it’s important to define your own niche – what your business is going to specialize in. If you concentrate on one aspect of the market, your business will have a greater chance of success. The specialty you choose will help define the look and tone of your business. And by specializing, you can concentrate your financial resources on obtaining the best and widest variety of jewelry within your price range. There are many different ways to define your specialty, but the best way may be to choose jewelry you yourself would love to wear. And with all the choices and variety out there, specializing won’t be limiting – it’ll be fun!
One way to specialize is to offer only a certain form of jewelry. Perhaps you’ve always found yourself more interested in bracelets – bangles, clasp, metal, beaded - than in other types of jewelry. A search through the catalogs of most wholesale jewelry companies will show you a virtually unlimited choice of bracelets available in a wide price range. While specializing in bracelets, you could also carry anklets, childrens, teens, and adult bracelets for both men and women. Or you could specialize in earrings, or necklaces – the choice is yours!
Another way to develop your business niche would be to offer only one type of jewelry. Do you really like gold jewelry? Or jade? Pearls, opals, silver, beads? You can choose and sell necklaces, bracelets, 
rings, chokers, anklets, all in the type you prefer and in the price range you want to pay. For example, you can offer your customers only gold jewelry, but in a wide range of prices for every budget. You could even specialize further, perhaps by offering only men’s gold rings with stones or insignias.
Hand-crafted jewelry is also available, and can be developed into a very viable business. These items can be a bit pricier than machine or mass-produced pieces, but they have a great appeal to your potential buyers. Knowing that you’re supporting individual artisans is personally satisfying, as well as offering a great marketing concept to plan your wholesale jewelry business around!
Other ways to specialize include themed jewelry, such as western, ethnic, Native American, or animal (horses or seagulls or…). You could specialize in jewelry for children, or teens, or men. Whatever you choose, do some solid research first – and then have fun choosing your favorite pieces!
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