The most popular type of pet theme jewelry by far is any item that represents a specific dog and cat breed. Dogs and cats in general sell well, but people who prefer one breed to the others sometimes collect items representing the animals. Mugs, key chains, car accessories, desk accessories and yes, jewelry, are popular items for people who love animals, especially a specific breed.

Don’t confuse this with actual wholesale pet jewelry which is things like tags, necklaces and charms to be worn on the pet’s collar, or specialty jewelry for horses. Pet jewelry can be a profitable niche too and a great complement to pet themed jewelry, but they’re not exactly the same thing.

If you have a favorite pet, you might be tempted to stock up on those types of items. But here’s where you need to put your business hat on first. Choose a variety of both dog and cat breeds in two or three different types of jewelry and then track your sales to see which sell the best. You might find that sales are spread out pretty evenly among the items. And you might see that one specific thing is selling the best. Using those statistics, you’ll know which items to purchase and which items to promote more.

Also, if you find you can promote and do well with pet-related jewelry, you can probably do the same for other small pet-related items. This is especially great if you use a drop-shipper and don’t have to pre-buy the inventory. People who would buy a pendant of a Dachshund, for instance, may also be interested in things like a Dachshund keychain, a charm or something  Dachshund-related to put in their car.

They also might enjoy things like mugs, picture frames, cell phone charms, purses or other small accessories and collectibles featuring Dachshunds. Keep those things in mind when you see what’s selling and consider expanding your offerings to make more sales. Also, especially in the beginning, consider giving free gifts to people who purchase one item.

A Rottweiler mug might come paired with a small Rottie cell phone charm or charm for a bracelet. Or a gold Pug pendant might have a charm or a keychain paired with it. Experiment and offer both inexpensive and higher-end items at first to see what sells best, so you’ll know where to invest your inventory and promotion dollars down the line.

Ever since the legendary days of ancient Egypt, when idols of the cat goddess Bast (or Bastet) were worshiped and festooned with necklaces and earrings, people have enjoyed buying and using jewelry for their pets.  We may no longer have cat figurines on our home altars, but today there are wholesale jewelry sellers who specialize in adornments for the cats, dogs, and other animals in our lives.  Learning about the types of pet jewelry available could lead you to a profitable wholesale or retail business venture that’s also enjoyable and interesting.

One of the most common forms of wholesale jewelry for pets are tags for dog or cat collars.  These can be stainless steel, pewter, silver, and even gold.  Tags come in an almost infinite variety of shapes, although for canines the dog biscuit shape is the most commonly offered.  Practical tags may be engraved with the pet’s name and the owner’s address and phone number, but jewelry tags are something else again.  Clever and endearing sayings can be found, such as “Tummy Rub, Please” or “Best Dog on the Block.”  Some wholesalers do personalized engraving so, if you come up with a saying or two for a tag of your own, you can order them by the batch – a good way to individualize your business!

Another popular form of wholesale jewelry for Fluffy or Spot is necklaces, a much more fun version of a pet’s collar.  A far cry from the stereotypical surfer dog’s necklace of a worn bandanna (still popular among conservative Golden Retrievers and Labradors along California’s coastline), these items can range from expensively sublime to adorably funny.  Like tags, they are also available in a wide range of metals, including platinum, and can be plain or adorned with costume jewels and medallions of every description.  Do you see cats as truly elegant creatures?  Then you should undoubtedly offer pearl necklaces for kitties – double strand, of course!

Jewelry for horses is also available wholesale.  These delightful dangles are often made of beads, feathers, leather, and other natural materials, and can be braided into a horse’s mane.  These are great for horse trials, rodeos, and cross country riding.  Depending on the competition, some rather elegant horse jewelry is allowed at equestrian, dressage, and other shows.  Horse lovers represent a strong market where you can find a solid customer base through the right emphasis in your advertising.

Fun and unusual, pet jewelry offers a great creative opportunity and could be just the right specialty for your business!

Photo: tanakawho